Data Collection for research
Data collection is done in order to obtain valid information about organizations, communities or research problems. The effort and expense of collecting data is worthwhile because the information obtained would be valuable for diagnosis, analysis and feedback. Data collection activities provide members of an organization with their first in depth contact with a change agent, a scholar or researcher. The first impression formed during the data collection process may arouse interest, create energy, enthusiasm or attract new attention. Data collection is also part of the collection feedback cycle.