Dr. Pepper Snapple Group (DPS)
Dr pepper Snapple group (DPS) is the leading producer of flavoured beverages in North America and the Caribbean, offering more than 50 brands. It is the third largest producer of carbonated drinks with an estimated market share of 5%. DPS trails behind only coca-cola and Pepsi co which have estimated market shares of 47% and 21% respectively. DPS specializes in Cola and flavoured soft drinks, with well known brands such as 7up, Canada dry, Schweppes and Clamato. DPS operates 24 production plants, with almost all beverage concentrates produced in a plant in St. Louis Missouri. The business model includes both the company- owned, direct-store delivery (DSD), and third party distribution.